Sponsered Advertising

Internet Search Targeted Advertising is a revolutionary new way to accelerate traffic to your web site, improve your positioning on search engines, and increase sales. Pioneered by Google but now supported by most major search engines, Internet Search Targeted Advertising delivers your ads only to internet users who search on the keyword combinations that you specify and, if applicable, who are within a specified distance of your business location. You only are charged when all these criteria are met and a potential customer clicks through to your website. You control the maximum cost per click that you are willing to pay (anywhere from $.05 to $.50 depending on industry) and you can set a cap on your total daily spend. All these variables can be modified on a daily basis to maximize the ROI of your advertising budget. Most importantly, Internet Search Targeted Advertising is completely measurable. Even in its infancy it is by far the most cost-effective advertising method available:

Campaign Type	Cost per Lead
Search Based Advertising	$0.30
Targeted Email Campaigns	$0.50
Yellow Pages Ad	$1.18
Internet Banner Ads	$2.00
Direct Mail	$9.94

Internet users are quickly tiring of the spam that normally results from Internet searches, in spite of Google, Yahoo and Microsoft's efforts to eliminate them. Instead, and in greater numbers each day, users are clicking on Sponsored Ads that they know are from responsible merchants who have paid to be there. An analogy from the now out-dated Yellow Pages industry is that few people seek out the non-bolded free listings and instead look for a well designed display ad.

Pay-per-click Advertisements, are internet ads that only incur a cost to the advertiser when internet users click on the ad and arrive at the advertiser's website or ad specific web page (important for targeted and measurable campaigns). When combined with the power of Search Based ad impressions, this low-cost, measurable and variable approach to advertising is revolutionizing businesses around the world.

To understand how effective Internet Search Targeted Advertising can accelerate your business, please contact us for a free assessment.