Internet Search Targeted
Advertising is a revolutionary new way to accelerate traffic
to your web site, improve your positioning on search engines, and
increase sales. Pioneered by Google but now supported by most major
search engines, Internet Search Targeted Advertising delivers
your ads only to internet users who search on the keyword combinations
that you specify and, if applicable, who are within a specified
distance of your business location. You only are charged when all
these criteria are met and a potential customer clicks through to
your website. You control the maximum cost per click that you are
willing to pay (anywhere from $.05 to $.50 depending on industry)
and you can set a cap on your total daily spend. All these variables
can be modified on a daily basis to maximize the ROI of your advertising
budget. Most importantly, Internet Search Targeted Advertising
is completely measurable. Even in its infancy it is by far the most
cost-effective advertising method available:
| Campaign
Type |
Cost
per Lead |
| Search
Based Advertising |
$0.30 |
| Targeted
Email Campaigns |
$0.50 |
| Yellow
Pages Ad |
$1.18 |
| Internet
Banner Ads |
$2.00 |
| Direct
Mail |
$9.94 |
Internet users are quickly tiring of the spam that normally results
from Internet searches, in spite of Google, Yahoo and Microsoft’s
efforts to eliminate them. Instead, and in greater numbers each
day, users are clicking on Sponsored Ads that they know are from
responsible merchants who have paid to be there. An analogy from
the now out-dated Yellow Pages industry is that few people seek
out the non-bolded free listings and instead look for a well designed
display ad.
Pay-per-click Advertisements, are internet ads that only
incur a cost to the advertiser when internet users click on the
ad and arrive at the advertiser’s website or ad specific webpage
(important for targeted and measurable campaigns). When combined
with the power of Search Based ad impressions, this low-cost, measurable
and variable approach to advertising is revolutionizing businesses
around the world.
To understand how effective Internet Search Targeted Advertising
can accelerate your business, please contact us for a free assessment. |